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KMID : 0892719980020010013
Journal of the Korean Society of Maternal and Child Health
1998 Volume.2 No. 1 p.13 ~ p.28
The Effect of Breast Feeding Promotion Program on the Changes in Confidence towards the Breast Feeding Practice
Suh Young-Sook

Lee Eun-Sook
Abstract
The purpose of present study was to identify the effect of 4 month breast feeding
promotion program implemented in may 1995 on the changes in confidence towards the
breast feeding practice over the first month of postpartum.
A quasi experimental design was used to examine the effect of prenatal breast feeding
education and postpartum nursing intervention program between the groups of women
who were seen at a university hospital Obstestic clinic(experimental group, n=89) and
those who received prenatal care at a medical center(control group, n=99). In data
collection, interview or telephone survey technique was utilized at 32 or more weeks of
gestation and at one week and one month after childbirth.

The study results are as follows :
1. No significant difference was noted in the breast feeding confidence scores between
the experimental and control groups(P=0.393), but there was a significant difference
between three points of time before and after childbirth(P=0.0001). However, an
interaction between repeated measures of the confidence score and implementation and
non-implementation of breast feeding promotion program was present(P=0.000), that is,
the pattern of confidence score changed differently between groups and no program
effect was obtained.
2. Among control group mothers, a similar result was noted as above between the
breast feeding and non-breast feeding groups.
3. Among the mothers participated in the breast feeding promotion program, no group
difference was demonstrated in the confidence scores between the breast feeding and
non-breast feeding groups(P=0.0603), but with a significant time difference(P=0.0006).
And no interaction was present between time and group(P=0.1532). There was no
statistical significance between groups but the confidence scores of the breast feeding
group remained higher than those of the non-breast feeding group at all three points of
time.

Conclusively, a tendency for confidence buildup was revealed by maintaining a steady
level of confidence score at all three points of time among breast feeding mothers who
participated in the program and the ones who did not as well, whereas no such
tendency was noted in the non-breast feeding group. Thus, confidence towards breast
feeding needs to be interpreted in the maintenance of an adequate level of confidence
rather than an increase at large.

The study findings indicate that culturally adjusted factors influencing breast feeding
practice, especially during the first month of postpartum need to be thoroughly analyzed
associated with qualitative research effort on feelings and experiences of breast feeding
mothers for the development of more practical and active nursing intervention program.
KEYWORD
breast feeding confidence, breast feeding promotion program
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